Brand Identity Design and Packaging for Hakko, a Kombucha type beverage entrepreneurship.
The main objective the client wanted was several elements combined into the labels of the product.
The requirements were to create several creature illustrations from Chilean oceans under a Chinese
style and patterns with a color palette attractive to all genders.
The second objective was to design the products system, optimizing its interactions and reducing the environmental impact to a minimum with a 100% returnable or recyclable packaging.
With this purpose in mind, we developed a holistic evaluation of the project's system in order to come
up with the best packaging solution.
The main objective the client wanted was several elements combined into the labels of the product.
The requirements were to create several creature illustrations from Chilean oceans under a Chinese
style and patterns with a color palette attractive to all genders.
The second objective was to design the products system, optimizing its interactions and reducing the environmental impact to a minimum with a 100% returnable or recyclable packaging.
With this purpose in mind, we developed a holistic evaluation of the project's system in order to come
up with the best packaging solution.
